Building an Insurance Carrier for a Global Automotive OEM

The Challenge

A global automotive manufacturer needed to launch a dedicated insurance carrier to serve its customer ecosystem across multiple European markets. The project required securing regulatory approvals across multiple jurisdictions while building operational infrastructure from scratch.

What Was Done

The carrier was built from inception to operation over 6 months:

- Regulatory authorisations secured across EU and UK jurisdictions

- Regulated senior management roles established with relevant authorities

- Insurance product developed leveraging OEM vehicle data for risk assessment

- Digital customer experience built and aligned with the automotive brand

- Automated underwriting processes embedded

- Multi-market launch executed without delays

The Outcome

A fully operational insurer serving the OEM's customer base across European markets, demonstrating that automotive manufacturers can successfully own insurance distribution when regulatory complexity is navigated strategically.