Strategic consulting for OEMs developing direct insurance operations
Automotive manufacturers increasingly recognise insurance as a strategic business opportunity, enabling direct customer relationships, data ownership, and additional revenue streams. However, developing OEM insurance operations requires navigating complex regulatory frameworks, building operational capabilities, and establishing sustainable business models in highly regulated markets.
Resnova provides strategic consulting for automotive OEMs developing insurance operations. Led by Andy Wright, former Branch CEO of Tesla Insurance Europe who built the company's European insurance strategy from authorisation through operational launch, we deliver practitioner-led guidance based on actual implementation rather than theoretical frameworks.
OEM INSURANCE OPPORTUNITY
Direct OEM insurance operations provide automotive manufacturers with customer data ownership, enhanced brand relationships, and margin capture throughout the vehicle lifecycle. Insurance represents one of the largest ongoing customer costs after vehicle purchase, creating significant revenue opportunity for manufacturers willing to invest in regulatory compliance and operational infrastructure.
Tesla, BYD, and other manufacturers have demonstrated viable OEM insurance models. Success requires regulatory authorization, telematics integration, pricing capability, claims management infrastructure, and distribution strategy aligned with automotive retail operations.
For Chinese automotive OEMs expanding into European and global markets, insurance strategy becomes critical to competitive positioning. Direct insurance capability enables customer control, data monetization, and differentiated service offerings that strengthen brand positioning against established manufacturers.
OUR APPROACH
We begin with a strategic assessment of your insurance objectives, evaluating build versus partner approaches, jurisdictional options, regulatory pathways, and capital requirements. This includes analysis of captive structures, partnerships with existing carriers, or independent insurance operations based on your market strategy.
Regulatory strategy development covers authorisation pathways, capital requirements, governance structures, and operational readiness standards across target markets. For European operations, this includes jurisdictional selection between Gibraltar, other EU states, or partnership structures.
Telematics integration strategy addresses data capture, pricing models, privacy compliance, and operational integration with vehicle platforms. We help OEMs leverage manufacturer data advantages while building insurance operations that satisfy regulatory requirements.
Operational implementation includes product design, pricing frameworks, distribution strategy, claims management, and integration with automotive retail operations. Our approach focuses on building sustainable insurance businesses rather than technology pilots.
We provide ongoing strategic advisory through authorisation, launch, and scaling phases. Clients engage us for implementation outcomes, not theoretical analysis.
WHO THIS IS FOR
This service supports automotive manufacturers developing direct insurance operations, Chinese OEMs expanding into European markets, electric vehicle manufacturers seeking competitive differentiation through insurance, and automotive groups pursuing vertical integration strategies. We work with organisations from initial strategy development through operational launch and scaling.
WHY RESNOVA
Andy built Tesla Insurance Europe as Branch CEO, managing regulatory authorisation, operational launch, and multi-market expansion. Andy has also designed global motor programmes for OEMs from Argentina to Australia. This hands-on experience building OEM insurance operations provides practical insights into regulatory requirements, operational challenges, and business model sustainability that consultants without implementation experience cannot provide.
Our approach combines automotive industry understanding with deep insurance regulatory expertise. We understand both manufacturer operational realities and insurance regulatory requirements, enabling effective strategies that work in practice.
We operate as implementation partners focused on the successful insurance operations, not traditional consultants. Clients engage us for regulatory outcomes and operational delivery.